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Babcock brings Wellbeing Network to UK Sky platform

Babcock brings Wellbeing Network to UK Sky platform

Jan 2016

Babcock is providing a complete playout and distribution solution to support the Wellbeing Network's launch onto the UK Sky platform. The successful e-commerce website has expanded onto television to reach an even wider audience. Wellbeing is being played out from Babcock's central London facility with ingest and the addition of dynamic graphics, as well as multiplexing, uplinking, satellite capacity and extensive archive storage all provided by Babcock as part of a comprehensive three year package. Wellbeing is available on SKY EPG 252 (Lifestyle).


...it was important that we appoint a technical provider with the expertise and experience to hit the ground running...

Chris Wronski, Wellbeing Network


"The Wellbeing Network is a multi-platform proposition with a growing loyal customer base and an established range of products. Taking their brand to TV enables them to really bring their brand to life through engaging customised content on a channel built around their core message of healthy living. This actively enhances Wellbeing's brand while accessing fresh audiences through a valuable new revenue stream. With quality and dependability being key to Wellbeing Network's success, we are able to provide all elements of the playout and distribution solution for a highly efficient and effective broadcast chain. We wish Wellbeing Network every success."
Tom Eyton-Jones, Babcock

"While keen to launch our TV channel as quickly as possible we also needed to protect our respected brand image so it was important that we appoint a technical provider with the expertise and experience to hit the ground running and that could guarantee a successful launch on time and on budget. Babcock came highly recommended and has provided us with invaluable support. Their team has liaised with Sky on our behalf, and visited us several times to explain all our technical options so that we could confidently make the right decisions. With a real understanding of what we want to achieve they have drilled down into the detail to ensure their solution meets our business requirements precisely."
Chris Wronski, Wellbeing Network